Later this year, Max will reportedly begin providing free sports.


    According to a Bloomberg story, Warner Bros. Discovery’s streaming service Max may soon offer sports that you may watch for free for a short while. According to reports, the campaign will begin later this year. Warner Bros. Discovery plans to increase viewership by airing live basketball, baseball, and hockey games.

    Though sources tell Bloomberg that it will make viewers start paying in February or March of next year, you might only get to watch sports for a few months. The National Basketball Association (NBA), Major League Baseball (MLB), the National Hockey League (NHL), and other major sports leagues currently have their media rights held by Warner Bros. Discovery.

    The March Madness college basketball tournament, which the corporation broadcasts on its linear TV channels, may be used as a selling pitch by the company. That is consistent with a CNBC report from last month, which claims that Max would introduce a new sports streaming package in October, just before the MLB playoffs start. According to CNBC, Warner Bros. Discovery also intends to include interviews and highlights from its sports publication, Bleacher Report. Discovery by Warner Bros. declined to comment.

    Along with Max, prominent streamers are now using live sports to increase their audience size. While Apple has released its own Major League Soccer season pass, Amazon Prime Video exclusively broadcasts Thursday Night Football, and Paramount Plus offers live football through CBS. Along with the Disney-provided ESPN Plus streaming service, Peacock also offers football and soccer.