Netflix is going to phase out its most affordable basic ad-free option and is making other adjustments to its membership offers. In a statement to shareholders on Tuesday, the streaming behemoth revealed the news, stating that the UK and Canada would be the first to experience it in the second quarter. Netflix is discontinuing the package for all users after raising the monthly fee for current customers from $10 to $12.
In July 2023, the streamer discontinued its Basic ad-free plan for new users in the US and the UK. For those who were grandfathered into the subscription last October, the streamer increased their fee. For current users worldwide, the cost has increased to $12 per month.
This year’s update will provide members a choice between three plans: Basic with Ads ($7/month), ad-free Standard ($15.50/month), or Premium ($23/month).
A monthly $8 additional member charge is required if you wish to share your account with someone who is not a member of your household. While Netflix’s ad-supported plan is among its most well-liked options and less expensive than competitors Disney Plus and Hulu, it should be noted that not all titles are stream able with the plan. Blockbuster movies and several TV series require an update.
The streaming service emphasized its growing selection of video games, live sports programming, and entertainment value. Netflix is becoming further involved in live sports after experimenting with a comedy special and golf competition. This March, Rafael Nadal and Carlos Alcaraz’s tennis match will be streamed on it by the media behemoth, which recently signed a deal with the WWE. Wrestling fans may watch live Monday Night Raw matches on the platform starting in January 2025 in the US, UK, Canada, and Latin America. More territories will follow. International users who want to view WWE content such as Smackdown, WrestleMania, and other titles will also go to Netflix.