From enormous social tools to compulsive mobile games and fitness monitors, we can now find an app for nearly everything. Restaurant managers may believe that mobile applications are only effective in a few sectors, but there are a lot of inspirational instances of inventive restaurant apps that will persuade them otherwise.
According to a recent poll, we can estimate that 40% of all visitors to your website come via their mobile phone, based on the 11 restaurant clients that took part.
If we had to pick one reason why restaurant operators should invest in mobile applications, it would be geofencing and location-based marketing. This food delivery software lets companies install a tiny device in and around their company site that sends push alerts to potential diners or visitors to entice them to take action.
It’s all about location and making the most of it for listings, searches, promotions, and communication. Inspire client loyalty and establish app-only discount deals with a mobile app for your restaurant.
According to a recent study, 61% of restaurant consumers would download a restaurant’s app if they were guaranteed exclusive specials and promotions on a regular basis.
Still not persuaded? Let’s take a look at some of the most inspiring real-life restaurant apps.
International franchises, such as Domino’s Pizza, recognize the value of mobile applications in terms of company development and marketing. It’s never been easier to make your own pizza. Select toppings from a menu of options, then place and track your order. The app also included a map with geotagged restaurant locations. One of the greatest examples of food and drink mobile applications is their smooth UI and easy UX.
People adore their coffee, and Rhino Coffee understands this. As a result, their app is employed as a loyalty program and incentive system. The mobile app allows you to pay with your phone while also earning incentives. It also displays the menu and nearby establishments in your region. Rhino Coffee is an excellent example of how to utilize your restaurant app to encourage customer loyalty and repeat visits.
If you need numbers to convince you of the value of mobile apps for your business, look no further than Starbucks. They were one of the first businesses to embrace mobile apps to expand their company. They invested more than $1 million in 2011 to take QR-code payments, and it paid off.
With an estimated 11 million customers signing up for the Starbucks mobile app, about 21% of Starbucks transactions are completed through mobile devices.
E-commerce is, as we all know, all the rage. If your organization also accepts online payments, a mobile app might help you increase revenues significantly. Mini Bar is an excellent example of a specialized service and product that makes use of mobile technology. This organization recognizes how important it is for consumers to have booze delivered to their homes, whether they’re hosting a last-minute party or sending a present to a friend. The firm distributes to a variety of places, demonstrating that they recognize the value of a mobile app in reaching their target audience. The layout is both user-friendly and appealing to the eye.
Chipotle exemplifies the phrase “easy does it.” The application isn’t difficult to use, and the user interface isn’t overwhelming. Because this restaurant recognizes our culture of quick gratification, you may place your order ahead of time rather than waiting in line. This is especially convenient during rush hours because you may pick up your order without having to wait in line.
DESIGNING A RESTAURANT APP FOR YOUR PHONE
Restaurants with a take-out menu should take advantage of the possibility to create their own mobile app. According to one survey, 73 percent of takeout owners felt that phones being occupied at peak periods was a major problem for their business.
After seeing those instances and reading the data, it’s almost unbelievable to learn that only 4.8 percent of shops have a mobile app for their business. Isn’t it about time you gave your consumers exactly what they wanted?
Consider these advantages of purchasing a restaurant app:
- Increase the number of reviews and testimonials you receive.
- Provide your consumers with handy options.
- Increase the number of people you can reach and the number of times you can see them.
- Use geotagging in your push notifications.
- Reduce the number of steps in the ordering procedure.
- Reduce the workload of your internal workforce.
- Amass a legion of devoted clients.
- Increase the number of repeat visits by offering prizes and incentives.
- Obtain a competitive advantage in your field.
- Allow for item and product purchases to be made in-app.
- Increase the number of orders and reservations by collecting useful marketing data.
With a population of 80 million, millennials are the largest generation and have enormous purchasing power. This includes eating out, as Millennials spend an average of $174 per month, which is $21 per month higher than previous generations.
It doesn’t have to be difficult to create an app for your restaurant. There are a slew of design firms and businesses that can help. App Builders and Templates can be used if you are confident in your ability to create your own mobile app.
Your restaurant’s reputation will, of course, be boosted or harmed by your mobile app, which will be reflective of your brand.
Although it is feasible, it is not recommended that you create your own product. Professional developers are experts in setting up the right accounts, order processes, and precise locations for a restaurant. App development is becoming more popular, which means it might be more cost-effective.
Consulting with application developers will also provide you with knowledge of the business and how to manage and benefit from your application.
You want to provide your consumers with what they want as a restaurant owner. Take advantage of this chance to raise brand awareness, gain access to local consumers, display photographs of your delectable menu, create a rewards program, and collect vital data for your marketing campaign.