Videos are powerful tools that can help your brand in many ways. They can be used to promote your products or services, educate your target audience, create trust and credibility, and even increase sales.
There are different types of videos you can use for marketing purposes, but explainer videos and reels are two of the most popular and effective options.
What are Explainer Videos?
Explainer videos are short, usually, one-to-two-minute long, animated videos that explain a company’s product or service in a simple and easy-to-understand way. These videos are typically used to introduce a newly launched product or service to the market. They can, however, be used to raise brand recognition or promote a specific offer.
What are “Video Reels”?
Video reels are similar to explainer videos, but they tend to be longer, up to five minutes or more. They also tend to be more narrative-driven, often featuring a character or story arc to help engage viewers. In some ways, video reels are similar to explainer videos, but they are more commonly used as part of a larger marketing campaign.
Why Use Explainer Videos and Reels?
There are many reasons to use explainer videos and reels as part of your marketing strategy. These videos engage viewers and convey your message clearly and concisely. They’re also relatively easy and cost-effective to produce, especially when compared to other types of videos.
When used correctly, explainer videos and reels may be quite beneficial in attaining your business goals.
Find Out How to Use Explainer Videos and Reels For Your Brand
The possibilities are endless, but here are a few ideas:
Use an explainer video on your website’s homepage.
If you want to quickly engage visitors and give them an overview of what your brand is all about, an explainer video is a smart option. This is especially true for your website homepage. Keep the video short and to the point, and make sure to include a call-to-action so viewers know what to do next.
Create a video reel to showcase your products or services.
A video reel is a creative way to demonstrate your products or services engagingly and creatively. Use visuals and narration to highlight the features and benefits of your offering and show off your product in action.
Add explainer videos to your email marketing campaigns
Including an explainer video in your email marketing campaigns can help increase click-through rates and conversion rates. Just make sure the video is relevant to the rest of the email content and that it’s short enough that viewers won’t get impatient.
Share video content on social media
Social media is a very effective platform for sharing video content. Use explainer videos and video reels to promote your brand and drive traffic to your website or landing pages. Just be sure to use engaging visuals and compelling copy to grab attention and encourage clicks.
Make use of YouTube and other platforms for video ads
If you want to reach a wider audience, consider running video ads on popular platforms like YouTube and Facebook. You can use explainer videos and video reels to promote your brand, increase awareness, and drive traffic to your website or landing pages.
Incorporate video content into blog posts
Including videos in your blog posts can help increase engagement and keep readers entertained. If you’re featuring a product or service, an explainer video is a compelling way to showcase what you have to offer. You can also use video reels to add visual interest to your blog posts and keep readers engaged.
Create a webinar for educational purposes
Webinars are a great way to educate your audience about your products or services. Use an explainer video at the beginning of your webinar to give viewers an overview of what you’ll be discussing. While you’re speaking, try a teleprompter app to help you stay on track. You can also use video reels throughout the webinar to break up the content and keep viewers engaged.
Include videos in presentations
Including videos in your presentations is a very effective way to engage your audience and deliver your message in a concise and visually appealing way. You can use explainer videos, video reels, or even short clips to add interest and keep viewers engaged.
Create how-to videos for your products
How-to videos are a helpful way to educate your audience about your products or services. You can use explainer videos, video reels, or even short clips to show viewers how to use your product or service and highlight its features and benefits.
Use Them to Increase Trust and Credibility
Trust and credibility are significant factors in any business relationship, and they’re even more relevant when you’re selling products or services online. Explainer videos and reels can help you build that confidence with your target audience by showing them that you’re an authority in your industry.
Time to Get Started!
Explainer videos and video reels are versatile tools that can be used to market your company in a variety of ways. It is no longer sufficient to just post a video on your website or social media and hope for the best. To make an impact, you need to get creative and think outside the box. Use the tips and ideas we mentioned to start brainstorming ways you can use them to take your marketing efforts to the next level.