In order to ensure its position in the rapidly growing space of video games, Facebook has introduced a new group type especially designed for game creators.
Gaming creator Fan Groups for Facebook are being launched today, and these groups are focused on facilitating better communication between gamers.
Take a look at this screenshot; you can see that Facebook’s new Fan Groups feature includes elements like tags for topics to help the community streamline their navigation to relevant discussions. Using these posts will allow players to interact with the types of content that are most relevant to their individual interests, while Facebook is additionally striving to aid players in finding others to join them for games within these groups via a new ‘Looking for Player’ post type.
Again, establishing stronger bonds with the people you’re already gaming with will lead to better community engagement and growth. Additionally, in the latter case, it will also display relevant gaming groups on the screen to viewers and prompt them to join Fan Groups as they have had an impact on the creator’s Page. It could help these communities grow and provide a strong connection for interested members.
In keeping with Zuckerberg’s previous announcement, the announcement about the launch of the audio rooms feature occurred while he was conducting a test of the rooms’ audio chat feature, which included streamers from Facebook Gaming, who gave insight into how they created communities on the site.
StreamLabs found that Facebook Gaming surpassed a billion hours watched in 2020, a new record for the platform. But Facebook is making some progress in competing with YouTube and Twitch in the streaming video space, and that puts it in a good position to take advantage of the next stage of gaming content, which will be completely immersive VR gaming experiences. In fact, Facebook already holds the leading position in virtual reality content with its Oculus products currently leading the VR unit sales, and as sales of these VR products continue to rise, Facebook can grow by developing such a community, connected to the platform via Facebook’s network graph.
Because this is just the beginning. Adding gaming groups to the Facebook ecosystem may not seem like much, but the theory is that these groups will ultimately connect the two platforms and help them grow. Furthermore, he also mentioned that any badges that creators earn through a live stream will also carry over to the fan group, further honouring community members for their engagement.
In here, you’ll find an array of small, but crucial additions, all of which could play a significant role over time. People who aren’t following the rise of gaming could be missing out on a huge cultural trend. Gaming has affected almost every part of the broader online world.
The gaming tools are just as critical to Facebook’s future success as the audio rooms, and that’s why the announcement focused on them.