Ahead of its next Stream On event, Spotify has introduced a new AI tool named “DJ.” Users of Spotify will benefit from the new feature’s customised music listening experience. The function is comparable to a radio DJ in that it plays a well chosen playlist of music and provides spoken analysis of your favourite songs and artists using AI. OpenAI technology is used to create a “stunningly realistic voice” for the new function.
For years, Spotify has been the industry leader in personalisation technologies. Discover Weekly, the company’s main playlist, was introduced back in 2015, and it was soon followed by a variety of different playlists made to suit the individual tastes of the user. The business’s most recent feature, DJ, combines its current customization technology with an AI voice from its acquisition of Sonantic in 2022 and generative AI via the use of OpenAI technology.
When users don’t feel like telling Spotify what to stream next or messing around with its UI to discover a playlist they enjoy, the DJ feature has the potential to make Spotify into a lean-back, passive experience. The new DJ feature will give users with a tailored stream of songs that will mix both recent releases and time-honored favourites as they interact with it. This broadcast will be updated continuously. They will also hear commentary that is immediately followed by the music it refers to while they listen.
At the time of the new feature’s launch today, it was still in beta testing and, for now, is only accessible to Spotify Premium customers in the United States and Canada who are English speakers. Similar to how song skips or enjoying a music would ordinarily educate an algorithm of your likes, the more the function is utilised, the more accurate its suggestions will become.
The DJ feature uses Spotify’s Head of Cultural Partnerships Xavier “X” Jernigan as its voice model, indicating that the business intends to add other voices in the future. Users using the Spotify iOS or Android app should go to the Music Feed on the Home page, then hit Play on the DJ card to start.
The voice sounded genuine even as it added the tailored content during its introduction, such as references to the names of artists you often stream, in the brief feature tests conducted prior to the launch. In terms of music selection, it didn’t seem to be much more noteworthy than a custom Spotify playlist at first. But in principle, DJ will get better with time.
While AI innovations like ChatGPT and Google’s Bard raise customer awareness of both the potential benefits and drawbacks of AI research, Spotify is presenting the function as an AI-powered addition in an effort to increase consumer interest in its streaming service.
The DJ tool is the most recent advancement in Spotify’s ongoing endeavour to enhance its customization technologies. The company’s adoption of OpenAI’s Generative AI platform demonstrates its dedication to utilising the most recent AI developments in order to enhance the user experience. Spotify continues to dominate the industry in terms of user engagement and retention, proving that the company’s emphasis on personalisation technologies has paid off.
As it enables users to find new music and revisit old favourites in a personalised, engaging way, Spotify’s DJ tool has the potential to become a key difference for the firm. The employment of an incredibly lifelike voice by the company, backed by OpenAI technology, significantly improves the user experience and gives it a more personalised radio station feel than a typical streaming service would.
At a time when the larger technology market is concentrating on new ways to harness AI advancements, Spotify has just launched the DJ tool.
