T-home Mobile’s internet service just reached 1 million consumers and is now available to 40 million households. On Wednesday, the nation’s second-largest cellular carrier announced a slew of new efforts aimed at increasing its share of the home broadband market.
To entice customers, T-Mobile introduced 15-day free trials for its home internet service, allowing them to compare it to their current provider without having to transfer completely. If users wish to transfer carriers, T-Mobile says it will reimburse up to $500 in early termination penalties.
The company has long provided consumers transferring from other wireless providers the chance to pay off unpaid installment plans or contracts.
The company announced that it would “lock in” home internet users’ prices at $50 per month (with automatic payments) for as long as they keep the carrier.
Expiring promotional offers are “one of the major pain areas for internet users,” says T-Mobile CMO Mike Katz. “We’ll conclude with a price lock… The price you sign up for is the price you pay for life.”
Those with T-premium Mobile’s Magenta Max phone plan may bundle and save $20 per month on Home Internet, bringing the monthly cost down from $50 to $30.
Verizon also provides a comparable bargain for residential internet. On the other hand, Verizon offers home internet for $25 per month and lets you bundle it with any of its three Unlimited plans. All phone lines on a family plan must have Magenta Max, thus if you have four phone lines and want Home Internet, all must have Magenta Max.
You may mix and match unlimited plans with Verizon (and AT&T). If you want 5G home broadband, Verizon may be cheaper than T-Mobile (though Verizon plans do not include taxes or fees in the sticker price).
The company also plans to expand its T-Mobile Tuesdays promotion to include home internet users. With the push comes two new home offers from the carrier. Savings on streaming devices including Roku, Chromecast with Google TV, Amazon Fire TV, and Apple TV are available to T-Mobile Home Internet and wireless customers with T-Mobile Home Internet and T-Mobile wireless plans.
No direct sales from the carrier; consumers must seek a refund through the carrier’s promotional website.
YouTube TV for a year is 50% discounted for T-Mobile Magenta Max and Home Internet customers, saving them roughly $400.